How do you make money on your blog?

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Permalink Reply by HR Minion (Shauna Moerke) on September 22, 2008 at 4:27pm

I had someone recently contact me about possibly advertising on my blog but I'm hesitant. I didn't start blogging to make money (not that I'm against it) so I'm somewhat extra cautious about the idea. Especially since it's for a company I know nothing about from Australia. I'm curious as well about how others bloggers go about it.

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Permalink Reply by HR Wench on September 22, 2008 at 9:07pm

I earn money on my blog by having an Amazon A Store, AdSense Ads and Cheezhead Ads. I have not approached specific companies myself, but I have approached (obviously) ad agencies.

Two "close to home" ways to pitch to advertisers on blogs can be seen on Punk Rock HR and HRM Today. Also, check out the little grey box in our "sponsors" section (right sidebar, scroll down).

Each agreement is different. Usually it's a per click or impression agreement. I don't make megabucks. I make enough to get a deep tissue massage or two every month. However, my blog isn't as big as others. I suspect as my blog grows, the ad revenue will grow. But who knows. I don't really focus on making money off the blog (but maybe I should....).

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Permalink Reply by HR Wench on September 23, 2008 at 1:21pm

What about Heather Armstrong? :)

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Permalink Reply by Lance Haun on September 23, 2008 at 6:05pm

Nobody sustains wealth through just blogging. That is true. I think she is rich because of her blog though. I don't think we'd be talking about her today without her blog.

Yes, you can only get to a certain level from just blogging but certainly blogging can help you catapult and/or maintain your wealth. Is she rich from her blog? Probably not anymore. But she wouldn't have had the opportunity or been able to sustain her personal brand as well without it.

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Permalink Reply by Robert M Smith Jr SPHR on September 23, 2008 at 3:09pm

Who is Heather Armstrong?

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Permalink Reply by Michael VanDervort on September 23, 2008 at 4:35am

Here is a link with some suggestions on monetizing your blog. http://bloggin-ads.com/how-exactly-can-blogs-make-money

I recently attended a conference where there was a panel, apparently recurring which featured big money bloggers. Panel was John Chow of johnchow.com Jeremy Schumaker of shoemoney.com Stephanie Agresta internetgeekgirl.com and neil patel. Look them up for their ideas.

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